I wasn't sure if it would work - first time I ever hired a celebrity trainer to make an appearance at an event. It's not cheap I'll tell you that much - and I had to pay for flights, limos, suites in hotels and all the details. 

After I got the contract in hand I created the flyer and placed some paid ads on Facebook and networked about Tony Horton, creator of "P90X® Extreme Training System," leading an open workout Saturday, April 16, 2011 at the Fitness Atlantic Event. 

And it worked! People started buying tickets. 

The biggest day I sold tickets was the day Tony wrote: "I'm coming to CT" on his facebook page with a link to this: http://www.fitnessatlantic.com/tonyhorton.htm

Not only do we have one of the most recognizable figures in the fitness world performing a muscle-building, fat-shredding workout which this guy has sold more than 20 million DVDs. Yeah, 20 million DVDs. He is a pretty popular fitness guy. 

We have an event that brings together with the "Best of the Best" in Natural Bodybuilding, Figure, Bikini Diva, Diva Fitness Model, Male Fitness Model, as the categories compete for the richest title in the bodybuilding sport earning "WBFF Pro Status."

Competitors can Turn Professional, Win Awesome Prizes, and Get the Opportunities they have been looking for by competing.

So come out and meet Tony Horton, the master behind the best selling fitness program in America P90X®. 

There is only 50 Workout spots left - after that it'll just be Meet & Greet for photos and signatures. 

Prejudging and Tony Horton workout both start at 10:00am and Finals start at 6:00pm 

Here is the Ticket Page: http://www.fitnessatlantic.com/store/products-page/tickets/

I hope you can make it to the show,

Brian Cannone