Hey, 

 

I would say "Mark your calendars now!" and actually I've been writing that on my event postcards and mailing out thousands around every Jan to promote the April show. Is that how it works now? I think it's some sort of constant reminder. 

 

You may not know that I order 10,000 postcards and send them out to people who have entered Fitness Atlantic over the past years. Don't add up that stamp bill. What is the typical return on those cards could be 50-75 people or more people on this email list or on the Facebook Fan Page? How do we get to 200 athletes on stage takes more than one postcard mailing... 

 

Seems to be "constant reminders" since it takes so much to make a big decision. 

 

Is it a big decision? For some people much more than others...

 

You know why? People keep thinking over and over.

 

I'm that way right now about attending a very expensive seminar - and I'm thinking is it really the right time to spend money on a seminar when I just evicted tenants and have to get in and fix up an apartment and find new tenants before I get hit with more mortgage payments? (I'm no Donald Trump and it's not easy.) I get emails about the seminar and I'm still really up in the air. Should I go? I have to justify the benefits I guess - it's close to home, has the biggest names in marketing, some heavy hitters could be there, likely never get the chance again. It's just bad-timing but I still think I can pull it off just haven't fully committed. 

 

And I've also entered shows myself in the past so I know the thoughts and it starts with: 

 

Do you really want to eat clean for 12-16 weeks, do you want to stand on stage in front of thousands of people and be judged, do you want to buy the shorts or in your case the bikini, theme wear and will it be so amazing it impresses everyone. The worst case and question is "will you embarrass yourself?" which honestly never happens but can be the biggest fear.   

 

Most people don't enter until they are so far committed they know there is no backing out. 

 

I'm not ready to even take the entry fees just yet but if everything goes as planned then 2015 is going to be the most incredible Fitness Atlantic yet! The contract should be signed this week with the venue. 

 

If you are tossing around the idea - most likely you should set it in your mind to go all in and just plan on committing to the idea and not stressing over it. 

 

So if you actually use a calendar mark April 11th, 2015. 

 

See You Then, 

 

Brian Cannone