You may have heard me say this before?
The way I became the person who runs these fitness shows is because when I entered my first event as a competitor I sold a ton of tickets and I told everyone at my gym to come and
watch.
I never won a show, never had a Pro Card, just simply wanted to do it and wanted people to be part of it with me. Each show I entered I sold average 200 tickets.
After entering a few shows the promoter at that time called me and said "Would you like to take my show over? I know you would be good at it." I was 20 years old and no idea what I
was getting myself into... that was the 1993 Mr CT show which turned into Fitness Atlantic in 1999.
The thing is I never knew it was that uncommon to sell tickets to all the members at their gym along with my friends and family. Maybe you don't know that either but it's true.
The whole audience is made up of contestants friends and family.
Period. This isn't like football, baseball, or other sports as each audience member personally knows someone in the event.
You have to enter and you also have to want to win so you train the hardest you can but you still want to be cheered on regardless how you place. Doing a show is a huge accomplishment for everyone. For me it was a very important day and I wanted to share that with a big group of
people.
If you don't tell everyone you are entering than it is very unlikely you will bring any audience and be cheered on. It's actually a lot more fun with your team and going out to eat afterwards when you make it a big event.
I hope you understand that I sincerely mean that and it is very true. This will be one of the most amazing events at an
incredible venue. The production quality will be off the charts.
I hope you join us.
Thank You,
Brian Cannone
FitnessAtlantic.com
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