I always think what would the perfect show look like?
Of course it would be held at Mohegan Sun so after years of trying we booked that!
Next would be an incredible stage, lighting and sound show. We do very good but can always
be better.
This afternoon I head back up to Mohegan Sun Resort Casino to meet with a production team
about the stage and lights. I'm always trying to make the show more and more professional.
Stage production is always limited by budget and when you look at some of the inspirations I
have like Victoria Secret Fashion Show, Trans Siberian Orchestra and of course KISS, who were
my first concert I ever attended, I think about each of these show's productions which are millions
of dollars.
There are 3 ways a promoter increases a
contest budget.
(Why you need to know this after each one.)
One is getting more people to enter the show early. I do believe that this has a limit. You can
have too many competitors which means the contestants get more rushed across the stage.
In most events now the promoters are trying to get as many people as possible to enter and
the main budget is entry fees alone. I have always been taught that entry fees help cover the venue
and the trophy expenses and not to profit off entry fees. (Believe it or not I spend every penny of entry fee money on
production.)
Personally I think the perfect number is around 150 athletes for a 3 hour show. Last year we had 150 and the production was spot on while the year before that we had 208 and it had to be run much faster.
Second way to increase a show budget is selling tickets. Advertising ticket sales for a physique
event is not easy. For the most part every audience member personally knows someone in the
show. The audience is made up mainly of friends and family members. How do you increase the
audience is by contestants promoting they are entering. Athlete Banners are the best for this.
Allowing athletes to have custom banners created and they promote these banners on their social
media. When athletes are promoted they could bring 10 people or more per entry while when
they don't tell anyone they are entering they just bring a spouse and sell one ticket.
Third would be sponsors of the show. Companies sponsoring a show is always helpful. Part of the
issue with sports nutrition companies sponsoring shows is they want to sell and move product. The
thing is events like this are consumer events and not distributer events. This is why you might have seen many large shows become expos and the focus is the expo and not so much the stage event.
Expo events then
need to see mass amounts of attendees so they add martial arts, cheerleading, and multiple events that draw numbers of people. Eventually this large expo show doesn't necessarily help a stage production and they end up with take anyone's money to pay for the large expo hall.
What I did instead of sponsors is run a fitness celebrity workout. This is the 7th year of hosting a
fitness
celebrity workout. The first two years I had Tony Horton creator of P90X and this is the 5th year for hosting Shaun T the creator of Insanity. This is something I'm pretty good at promoting. I guess from years and years of figuring out how to promote a fitness show when I turn that towards a fitness celebrity who has many FANS already it is so much easier.
Fans are the key!
You guys know that! Growing your Instagram and Facebook Fan pages is so important. I don't need to tell you that.
When people like yourself grow a fan base in anything as
a personal brand or as a company you then have customers. This is the same for me as for you.
This to me is why the stage and production is so important. You need to be able to grow a personal brand. You need a big venue, a great stage and lights, and to be promoted.
When you get a Custom Banner for the show tag #fitnessatlantic so we share it.
It is important you grow a personal brand and the type of images you share need to be the most
professional as possible.
We are in this together. Document your workouts and diet as you enter. Let people share your journey. Don't overdo selfie
images alone but communicate what you are going through and the results of your workouts and meal plans. Engage people.
We build the show up and we help build your brand.
It's important you leverage the show for your own popularity.
Talk Soon,
(Order your banner today)
