Who is your real friend?

Published: Fri, 02/12/16

Do you use Facebook to promote yourself? 

A friend of mine has 5 Facebook accounts with his name and photo.
Each of his accounts has the 5,000 friend limit and then he creates a new account.

Are any of these friends his real friends? No none of them are. 

That is his business strategy.
There is not one "personal post" on any of the accounts. 

The posts are all shares of contestants and past contestants and links to hype the next show. 

This strategy only works because none of the friends are real friends
Just imagine if his family were really his friends as that would be really hard to be this person's friend. 

I was looking at some numbers and between 200-338 is the average number of friends if they were real friends. 

That means if you have 5,000 friends it is likely people are adding you maybe because you are in a bikini or flexing but doesn't mean you know each other. 

When asked real Facebook friends dislike the following:
  • 36% Dislike people sharing too much information about themselves 
  • 36% Dislike others posting things about you or pictures of you without asking permission 
  • 27% Dislike other people seeing posts or comments you didn't mean for them to see 
  • 24% Dislike feeling temptation or pressure too share too much information 
  • 12% Pressure to comment on content posted by others in their network 
  • 12% Pressure to post content that will get lots of comments 
  • 5% Don't like seeing posts about social activities they were not included in 
What do you do if your Facebook page has your real friends and family
and you want to promote yourself? 

If you want to really promote yourself as a fitness model or some sort of business than creating a Fan Page would be a good idea. 

I have a trainer friend that shares and posts 20 times a day on his personal page and it is all unrelated content. Most posts are just shares of funny videos that HE finds funny. When I asked him his goals he said he wants to become the next CT Fletcher or Elliott Hulse (YouTube Celebrity) yet he doesn't have a Fan Page and all of the content he is just sharing and doesn't create?
Sorry but his way is the wrong strategy. 

Having a Fan page is better for that because people have to "opt" to like it. Usually it is very targeted to certain people who enjoy the content. 

Facebook also has other good options for creating a community online.
Facebook Groups work very well for personal trainers and coaches to add clients. Then you have Facebook Events. 

The Facebook event page lets you INVITE people and they can click GOING or not going. 

On my event page I invited 792 people and 467 clicked GOING and 121 clicked INTERESTED. 

I wanted to share something I just saw the other day. 

One of the contestants preparing for the show went ahead and created her own Event for the Show. 

She then went and invited people she wanted to have go support her. 

She invited 121 people of which 53 clicked GOING and 20 clicked INTERESTED. 

That is an incredible percentage because they really do know her!

Now she can share her progress and information on the show to the people that care and want to see it. 

Then you could go crazy with show update images and you will be talking to the right people who want to see your posts! I thought that was genius and wanted to share in case you want to create an event for the show. It also helps if your friends and family want to buy tickets at the same time and sit together as a group. 


Talk Soon, 


​Brian